

Website Development for Custom Tackle Makers
YOUR WEBSITE SHOULD BE BUILT AROUND THE WAY YOUR CUSTOMERS SHOP.
Building functional, conversion-focused websites specifically for custom tackle makers—using the tools you already have, but structuring the site around how anglers actually discover, compare, and buy custom tackle.
Six Reasons Custom Tackle Makers Call Us.
BUILT FOR CUSTOM TACKLE
A website structure designed specifically around custom tackle makers and the way their products are sold.
YOUR BRAND. YOUR LOOK.
The proven structure stays consistent, while your colors, photography, products, and branding make the site yours.
EASY PRODUCT DISCOVERY
Organize your baits by categories, colors, species, techniques, and more so customers can find what they're looking for.
READY TO GROW
Start with what you need today and have a structure that can expand as your product line and business grow.
BUILT AROUND HOW ANGLERS SHOP
Inspired by the shopping experience anglers already understand from major tackle retailers—adapted for your brand.
BUILT BY AN ANGLER
You're working with someone who understands custom tackle, custom bait makers, and the people you're trying to sell to.
We didn't reinvent the way anglers shop for tackle. We took what already works, adapted it for custom tackle makers, and built a system you can make your own.
SOFT PLASTICS • SHOPIFY REBUILD
Sapper Baits: A Shopify rebuild built around the way anglers shop
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A Shopify update with a stronger brand identity, cleaner navigation, improved product discovery, mobile optimization, and a shopping experience built specifically around how anglers find and buy custom soft plastics.
CUSTOM HARD BAITS • GROUND-UP BUILD
Enlisted 7 Custom Baits: A New Way to Shop for Custom Hard Baits​​​
A complete website built from the ground up for a custom hard bait maker, including a custom shopping experience designed specifically around how anglers shop for custom-painted crankbaits. The site makes it easier to explore bait styles, discover available colors and finishes, and find the right custom bait for the way customers fish.
YOUR WEBSITE NEEDS 3 THINGS
DISCOVERY
Easy to find what they're looking for.
FIND IT
SHOPPING
Easy to navigate and understand what you sell.
UNDERSTAND IT
CONVERSION
Easy to buy wen they're ready.
BUY IT
IS YOUR WEBSITE DOING ALL THREE?
I'll take a look at your website and show you where the experience could be better — from the way anglers discover your tackle to the way they buy it.

