Po_gonefishin and the Sponsorship Game
The Sponsorship Game goes behind the scenes with Po_gonefishin as he shares his journey from building a social media following to creating sponsorships, brand relationships, and new business opportunities in the fishing industry.
Episode 3
September 4, 2026
53:05
What does it really take to turn a social media following into sponsorships, opportunities, and a business?
In this episode of the Custom Tackle Authority Podcast, Shawn sits down with Po_gonefishin to talk about the journey from building an audience to turning that audience into real-world opportunities.
Po shares his experiences as a fishing creator, including what it takes to build an engaged following, attract sponsors, create valuable brand relationships, and turn content creation into something bigger than social media.
The conversation explores the realities of sponsorships, branding, content creation, and building a business around an audience. From getting noticed by brands to understanding what sponsors actually bring to the table, Po offers an inside look at what happens when a following starts creating opportunities.
Topics Covered:
Building an audience through social media
Turning followers into opportunities
Landing and working with sponsors
Creating value for brand partners
Building relationships with businesses and brands
Growing from content creator into entrepreneur
The future of Po_gonefishin and his business ventures
The followers are just the beginning. The real game starts after the follow.