Jersey Devil Baits and Lures

Jersey Devil Baits & Lures is a New Jersey–based fishing tackle company specializing in handmade soft plastic baits and custom jigs for freshwater and saltwater anglers. Built from a passion for fishing and bait making, we create high-quality, fish-catching products designed to perform in real-world conditions. From swimbaits and creature baits to worms, frogs, and hand-tied jigs, every product is crafted with attention to detail, unique color patterns, and an aggressive brand identity inspired by the legendary Jersey Devil. Handmade in Jersey. Built to haunt the waters.